T H E Q C P R E S E N T S
Making it rain with o jogo bonito.
Brazil isn’t a location.
It’s the next commercial frontier in women’s sport.
The road to the 2027 FIFA Women’s World Cup is paved with growth, cultural influence and commercial opportunity.
This summer the women’s game is going in for the kill, and we're here to talk cash money.
The Experience
A curated journey from London to Brazil for 150 invited guests.
This experience brings football, entertainment and commercial ambition into the same room. The athletes shaping the game, the artists amplifying its cultural footprint and the businesses ready to grow with it, all coming together to craft the next commercial frontier in women’s football.
A little Brazil. A lot of ambition. And real talk about what success looks like.
Brazil Starts
Here & Now
It might be cold and rainy in London this December, but step inside The QC × Footballco experience and you're transported straight to the summer of 2027, where the energy and anticipation of Brazil's Women's World Cup are already in full swing.
Cinematic
Experience
Curated visuals and immersive AV to bring the commercial power of women’s football to life, positioning Brazil 2027 as an undeniable business opportunity. With comfortable lounge-style seating and The QC’s curated storytelling, this isn’t an industry event, it’s a cultural experience.
Entertainment
Is Queen
A carefully curated line-up spanning football, film, media and fandom. Featuring proposed talent including Ella Toone and a Ted Lasso actor, with Footballco and The QC bringing commercial insight beyond the pitch.
Football Meets
Front-row
The QC brings its signature style transforming the space into a premium cultural destination. Beautiful aesthetics, a DJ spinning Brazilian bossa nova, exceptional coffee, soft drinks and pastries create an atmosphere that reflects the commercial ambition of women's football.
The Art of Storytelling
Beyond the pitch and beyond the room.
A morning captured through film and photography, with The QC’s signature editorial aesthetic. From candid moments and intimate details to the personalities and energy in the room, we create a visual story that extends the experience far beyond the event itself.
Example of QC & Aston Martin F1 experience film
The QC
Reference Point, a hybrid library, independent bookshop and café, is a natural home for The Kiosk.
Surrounded by books and magazines, the space celebrates the beauty of the analogue world — the pleasure of print, the joy of collecting and something tangible worth keeping.
IN GOOD COMPANY
Expanding the universe of women’s sport and female fandom means playing with the best in the game. Brands, visionaries and partners who lace up with the QC — bringing experiences and storytelling to life.
COURT CULTURE, ALL THE WAY.
