SPORT, THE QC WAY
Where the game meets music, fashion, food, and female fandom.
Our Experiences
From invite-only boutique moments to experiences where Coachella energy meets women’s sport. The QC blends the game with music, food, fashion and culture — building an ever-expanding universe around female fandom.
CINEMATIC SCREENS・CURATED FOOD & DRINKS・LIVE MUSIC・DESIGNED SPACES・LIVE PERFORMANCE
THE QC “HOT GOAL SUMMER”
In partnership with adidas and Foot Locker, we turned a World Cup semi-final into a summer night of football, music, culture and front-row energy.
THE QC & WOMEN’S RUGBY
Tuning in for the Red Roses vs France, we took the experience beyond the match — with a pre-game sport psychology session, conversations around fashion and beauty, and Red Rose Tatyana Heard bringing the athlete perspective into the room.
THE QC & ASTON MARTIN F1 TEAM
In celebration of the first-ever F1 Academy race at Silverstone, we took over AML House — pairing race day with F1 Academy driver Mathilda Paatz in conversation and a curated room of women shaping female fandom around Formula 1.
THE QC LAUNCH EVENT
Family, friends, visionaries and familiar faces from across sport and culture gathered for The QC’s first night out — raising a glass to the beginning of something bigger and to the expanding universe of female fandom.
THE QC: WNBA MIDNIGHT MANIS
A late-night tip-off with a late-night manicure. WNBA on screen, beauty in session and a room filled with women shaping the future of sport — a first taste of The QC, after hours.
